In a perfect world, no-one would pay a penny more than necessary for life’s essentials.

The reality is we all love a catchy jingle and we are all suckers for the next slick advertising campaign. Or to put it a different way, we are all simply just too busy to look beyond facade for our next best deal.

Whoever shouts the loudest, and pays the most to appear on our TV screens gets the business.

However in the internet driven world why are we not all shopping around more to get the best deal.

One of the most important areas where you need to take time to look around is in the world of Loans. If you take out the wrong insurance policy then you are with that provider for at most a year and can possibly loose a few hundred pounds. However if you choose the wrong loan provider then you can be stuck for up to 5, 10 or even 25 years. This has the potential to cost you thousands upon thousands of pounds, and in the worst cases it could even cost you your home, family and health.